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You build brand credibility.
Take advantage of our built-in business process for creating and distributing valuable and compelling content to attract, acquire and engage clearly defined target audiences.
Generate buzz with innovative and memorable content.
Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.
Deliver engaging and educational content that your target audiences want.
Let Penton create highly engaging content that we can market to our audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.
Become the voice of hot industry topics and generate qualified leads.
Establish subject matter expertise and thought leadership while driving high quality leads. White papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.
Capture an audience with solution-oriented content while building brand credibility
Top 10 Cards are brief, punch pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision. Reinforce your credibility as a market expert by providing useful information in a no-nonsense format that aligns your products/services with customers/target audiences.
Own an industry topic by aligning your brand to an established Penton market.
Align your products and services with an established industry brand (in a competitor-free environment) surrounding a relevant topic for your target audience. Content developed exclusively for you will appear in a dedicated landing page dominated by your brand that is embedded on a targeted Penton market website.
Create a long-term marketing effect with content living on-line while generating leads.
Bring in new traffic with our content rich magazine-style PDF with electronic “page turning” technology. Content is interactive and can be comprised of photos, graphs/charts, research, advertisements, video and custom-written copy.