CONTENT MARKETING

KEEP YOUR BRAND TOP OF MIND WHILE YOU EDUCATE AND INFORM

HOME > CONTENT MARKETING

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We write solution-oriented content that resonates with our users.

You build brand credibility. 

Take advantage of our built-in business process for creating and distributing valuable and compelling content to attract, acquire and engage clearly defined target audiences.

USEFUL FOR

SHARE OF VOICE

Help buyers make purchasing decisions by delivering the right educational content at the right times and places so you stay top of mind.

Educating Buyers

Inform with relevant content that moves a prospect towards a purchase.

Thought Leadership

Build trust and allegiance by providing influential content that helps business decision-makers do their jobs better.

CONTENT MARKETING SOLUTIONS

Infographics
Infographic

Infographics

Generate buzz with innovative and memorable content.

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

SIMPLE DETAILS

  • Custom design based on content
  • Optimized images for sharing and social search
  • Marketing and promotion (optional)

USEFUL FOR

  • Brand awareness
  • Increased web traffic
  • Social sharing
  • Data visualization
eNewsletters
Newsletter

eNewsletters

Deliver engaging and educational content that your target audiences want.

Let Penton create highly engaging content that we can market to our audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

SIMPLE DETAILS

  • Unique, custom content
  • Series of 4-12 newsletters
  • Editorial planning, template design and analytics provided
  • Build opt-in database for targeted efforts (optional)

USEFUL FOR

  • Create awareness
  • Thought leadership
  • Staying top of mind to customers
  • Consumer education
  • Qualified leads
White Papers
Whitepaper

White Papers

Become the voice of hot industry topics and generate qualified leads.

Establish subject matter expertise and thought leadership while driving high quality leads. White papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

SIMPLE DETAILS

  • Subject matter expert author
  • Content acquisition (custom or re-purposed)
  • Project management & production included
  • PDF formatted electronic files
  • Registration capabilities (optional)

USEFUL FOR

  • Thought leadership
  • Revealing industry knowledge
  • Show subject matter expertise
  • Driving high quality leads
Top 10 Cards
Top10Card

Top 10 Cards

Capture an audience with solution-oriented content while building brand credibility

Top 10 Cards are brief, punch pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision. Reinforce your credibility as a market expert by providing useful information in a no-nonsense format that aligns your products/services with customers/target audiences.

SIMPLE DETAILS

  • Topic guidance from Penton industry experts
  • Can use custom or re-purposed content
  • Includes 1/3 page ad and your logo
  • Project management included
  • Can print or post final on-line

USEFUL FOR

  • Showcase of market expertise
  • Become an industry problem solver
  • Generate qualified leads
Content Channels
ContentChannel

Content Channels

Own an industry topic by aligning your brand to an established Penton market.

Align your products and services with an established industry brand (in a competitor-free environment) surrounding a relevant topic for your target audience. Content developed exclusively for you will appear in a dedicated landing page dominated by your brand that is embedded on a targeted Penton market website.

SIMPLE DETAILS

  • Content, deliverables, marketing, promotion and branding included
  • One Year Commitment
  • Reporting of performance metrics
  • Premium content offerings (optional)

USEFUL FOR

  • Gain an exclusive share of voice
  • Provide thought leadership
  • Create brand awareness
  • Align with third-party experts
  • Content development
  • Lead generation
eBook/Digital Magazine
eBook

eBook/Digital Magazine

Create a long-term marketing effect with content living on-line while generating leads.

Bring in new traffic with our content rich magazine-style PDF with electronic “page turning” technology. Content is interactive and can be comprised of photos, graphs/charts, research, advertisements, video and custom-written copy.

SIMPLE DETAILS

  • 24-48 pages (standard)
  • Product PDF to embed/display
  • Design/layout production
  • Registration capabilities (optional)
  • Penton hosting (optional)

USEFUL FOR

  • Establish authority in your industry
  • Bring in new traffic
  • Generate leads
  • Brand/product promotion
  • Long-term engagement

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