HORIZONTAL MARKETS

EXPAND YOUR REACH ACROSS HIGH GROWTH INDUSTRIES

HOME > DIRECT MARKETING > HORIZONTAL MARKETS

Penton SmartReach allows you to leverage comprehensive data across horizontal markets to reach key influencers and stake-holders critical to your marketing initiatives, such as:

C-SUITE AND SENIOR MANAGEMENT

Reach those decision makers that shape U.S. business! Penton SmartReach has amazing reach to top level decision makers across all the major markets – reach c-suite and executive level management in manufacturing, energy, electronics, aviation, food management and more.

HUMAN RESOURCES

HR professionals are the backbone of every company! Reach key contacts across industries to promote training, supplementary insurance, retirement offers, benefits, services, and more.

LUXURY GOODS CONSUMERS

From airplanes to luxury consumer goods, Penton SmartReach is your connection to those individuals with the discretionary income to make major purchases. Tap into this exclusive segment.

SALES AND MARKETING

Tap into marketing pros across the globe. Penton SmartReach is your key to those executives that make critical buying decisions across marketing channels. Reach marketers at all levels across virtually every industry to promote your products and services.

SMALL AND MID-SIZE BUSINESSES

Tap into the rapidly expanding SMB market. Penton SmartReach reaches over 350 million small and mid-size businesses business decision makers across the U.S. Select from over 1,000 data points to hone in on your best target. Choose industries, titles, job functions, employee size, sales volume and more.

DONORS AND CONTRIBUTORS

Penton’s active contributors and donors file is comprised of close to 700,000 business decision makers that actively contribute to worthy causes. Use this list of influential professionals for Fundraising initiatives, donor acquisition and non-profit branding efforts.

PENTON SMARTREACH SOLUTIONS

AUDIENCE EXTENSION

Extend the reach of your display advertising by intelligently targeting ideal prospects across the web.

LEARN MORE

LIST RENTAL

Connect with over 20 million engaged decision makers across Penton’s 150 Business brands.

LEARN MORE

LEAD GENERATION

Load pipelines with custom lead generation programs and multi-channel integrated campaigns.

LEARN MORE

DATA SERVICES

Get a complete profile of all of the contacts in your database with data append and hygiene services.

LEARN MORE

PENTON AD NETWORK

Generate awareness with 100 million engaged decision makers across 16 markets.

LEARN MORE

WEB TARGET

Capture online activity from millions of business users for insights on buying behaviors.

LEARN MORE

Reach highly qualified prospects from Penton’s highly respected brands