LEAD SERVICES

NURTURE RELATIONSHIPS WITH THE LEADS THAT MATTER MOST

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We convert intent into actions.

You accelerate leads through the buyers funnel.

Penton’s expert content is combined with targeted email communications and behavioral data to qualify prospects for your sales team.

USEFUL FOR

Engagement

Build engagement through involvement, interaction, intimacy and influence with lead programs that drive results.

Prioritizing Leads

Use data-driven methods to prioritize your call list for your sales teams. Or Make the best use of your sales reps time by providing them with a list of leads prioritized by those most engaged.

Content Marketing

Effectively sequence relevant messaging based on the profile and behaviors of your desired prospects.

LEAD SERVICES SOLUTIONS

Content Syndication Lead Touch
ContentSyndication_LeadTouch

Content Syndication Lead Touch

When lead quality is more important than lead quantity.

Content Syndication Lead Touch provides marketers with the opportunity to reach a relevant Penton audience of 5,000. Promote white papers, drive content engagement, increase lead quality, improve event attendance, promote new products and more!

SIMPLE DETAILS

  • 3-touch email strategy
  • Sent to audience of 5,000
  • Written using Penton’s editorial expertise
  • Design is included
  • Detailed summary reporting

USEFUL FOR

  • Content promotion
  • Increasing lead quality
  • Drive event attendance
  • Promote new products/services
Targeted Lead Engagement
TargetedLeadEngagement

Targeted Lead Engagement

Gather insights into customer intent and readiness to purchase.

Leverage a 4-touch nurturing program to expand information from generated leads and help accelerate them through the sales funnel. Upon conclusion of the program, summary reporting is provided so that the client can follow up based on messaging and content engaged with by each contact.

SIMPLE DETAILS

  • Penton audience of up to 7,500 contacts
  • Design and write copy for 4 touch points
  • Co-branding with Penton and client
  • Storyboard aligned with buyer’s journey
  • Weekly engagement/lead reporting

USEFUL FOR

  • Driving engagement
  • Expanding information on your leads
  • Identifying qualified prospects
Lead Lifecycling
LeadLifecycling

Lead Lifecycling

Manage and nurture leads to prevent them from going stale.

Lead lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects. Our marketing automation and contact qualification techniques accelerate leads through the funnel, delivering prioritized marketing qualified leads for your sales teams.

SIMPLE DETAILS

  • Lead nurturing is an engagement-based marketing program
  • Lead scoring determines the lead value based on profile of lead and behavioral actions
  • Develop event registration website
  • Content prep takes 6-8 weeks
  • Program runs 2 months

USEFUL FOR

  • Qualifying leads
  • Creating nurturing content

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