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You accelerate leads through the buyers funnel.
Penton’s expert content is combined with targeted email communications and behavioral data to qualify prospects for your sales team.
When lead quality is more important than lead quantity.
Content Syndication Lead Touch provides marketers with the opportunity to reach a relevant Penton audience of 5,000. Promote white papers, drive content engagement, increase lead quality, improve event attendance, promote new products and more!
Gather insights into customer intent and readiness to purchase.
Leverage a 4-touch nurturing program to expand information from generated leads and help accelerate them through the sales funnel. Upon conclusion of the program, summary reporting is provided so that the client can follow up based on messaging and content engaged with by each contact.
Manage and nurture leads to prevent them from going stale.
Lead lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects. Our marketing automation and contact qualification techniques accelerate leads through the funnel, delivering prioritized marketing qualified leads for your sales teams.