RESEARCH

DISCOVER WHAT’S ON THE MINDS OF YOUR TARGET AUDIENCES

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We identify your buyers needs and gaps.
You leverage research to inform marketing strategies.

Research provides valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Often the research can be released as an industry study – establishing your brand as an authority. When your company has questions, Penton’s team of highly accredited research experts can deliver answers.

USEFUL FOR

Content Marketing

Research provides the basis for data-rich content for infographics, whitepapers, webinars and blogs.

Marketing Strategy

Insight studies can help you with everything from messaging to where, when and how to reach your target audience.

Thought Leadership

Research based content gives your brand credibility and prominence in a crowded marketplace.

RESEARCH SOLUTIONS

Strategic Insights Study
SIS

Strategic Insights Study

Create an actionable marketing plan based on your audience.

Strategic Insights Studies are custom-designed services that create actionable marketing plans out of audience-centered research. A team of seasoned analysts uses business intelligence as a means to drive confident marketing programs that align messaging, content and media channels.

SIMPLE DETAILS

  • Learn brand or product perception
  • Key target audiences are revealed
  • Includes real-time social data & proprietary research from industry experts
  • 6-8 weeks from kickoff call

USEFUL FOR

  • Reducing wasted spending
  • Forecasting trends
  • Driving marketing programs that perform
  • Building trust with your audience
  • Establishing thought leadership
Online Surveys
CustomResearch

Online Surveys

Understand your audience, expand markets or test concepts.

Research provides valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Often the research can be released as an industry study – establishing your brand as an authority, which is also great for upgrading website content.

SIMPLE DETAILS

  • Produced by accredited research experts
  • Custom research built for your needs
  • Online method preferred, but other options are available upon request
  • Includes survey, data analysis and results

USEFUL FOR

  • Brand perception studies
  • Features/functionality
  • Buying patterns
  • New product concept surveys
  • Thought leadership
Online Focus Group
Online-FocusGroup

Online Focus Group

Gain in-person insights from buyers and decision makers in real-time.

An online focus group gives you the insights of an in-person session while allowing clients and participants to simply log in from their desks, saving time and resources. The sophisticated online platform allows moderators and clients to view the participants in one consolidated screen, capturing all reactions.

SIMPLE DETAILS

  • One moderator, up to 8 participants
  • 60-90 minutes in length
  • Penton will set up, train moderator and help conduct session
  • Analysis of results, link to recorded sessions and project summary report provided at end

USEFUL FOR

  • Impressions of current web site
  • Current sources of industry information
  • Content that is relevant in buying decisions
  • Key industry influencers
  • Learning business pain points

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