Your Intelligent Business Data Source

Penton SmartReach is your next generation connection to the RIGHT people, in the RIGHT companies, making REAL business decisions.

Reach horizontal and vertical markets.

Reach across market to influencers, decision makers and titles

C-Suite and Senior Management

Reach those decision makers that shape U.S. business! Penton SmartReach has amazing reach to top level decision makers across all the major markets – reach c-suite and executive level management in manufacturing, energy, electronics, aviation, food management and more.

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Human Resources

HR professionals are the backbone of every company! Reach key contacts across industries to promote training, supplementary insurance, retirement offers, benefits, services, and more.

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Luxury Good Consumers

From airplanes to luxury consumer goods, Penton SmartReach is your connection to those individuals with the discretionary income to make major purchases. Tap into this exclusive segment.

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Sales and Marketing

Tap into marketing pros across the globe. Penton SmartReach is your key to those executives that make critical buying decisions across marketing channels. Reach marketers at all levels across virtually every industry to promote your products and services.

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Small and Mid-size Businesses

Tap into the rapidly expanding SMB market. Penton SmartReach reaches over 3.5 million small and mid-size business decision makers across the U.S. Select from over 1,000 data points to hone in on your best target. Choose industries, titles, job functions, employee size, sales volume and more.

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Donors and Contributors

Penton’s active contributors and donors file is comprised of close to 700,000 business decision makers that actively contribute to worthy causes. Use this list of influential professionals for Fundraising initiatives, donor acquisition and non-profit branding efforts.

Contributors have self-identified themselves as donors to multiple worthy causes, such as environmental projects and fundraising, health-related initiatives, religious institutions and political causes.

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Penton SmartReach Contacts

Joann Kropp - strategic partnerships
Joann Kropp

VP, Customer Data Solutions
Strategic Partnerships

Rosalie Garcia - List and DM sales
Rosalie Garcia

Strategic List Sales Manager
List and DM Sales:
Wealth Management, Meetings, Commercial Real Estate Technology, Food, Restaurant, Aviation and multi-market sales

Zach Sherman - List and DM sales
Zach Sherman

Digital Sales Representative
List and DM Sales:
Natural Products, Building Infrastructure, Manufacturing, and Transportation and multi-market sales

Penton SmartReach Products: Programmatic Behavioral Targeting


Who do you want to reach?