Penton SmartReach enables marketers to target, engage and activate audiences from Penton’s proprietary database of 18 million B2B decision makers. As your data and direct marketing partner, we’ll connect you to buyers and deliver results-driven programs that optimize ROI for your marketing activities. Offerings range from lead generation programs, targeted email campaigns, audience extension, behavioral targeting, co-registration and more.
Display Ad Network
Penton sites receive over 104 million unique visitors annually and serve up over 800,000,000 impressions giving you incredible reach and visibility in your targeted area. The Penton Ad Network will help you stay in front of prospects, keeping your brand top of mind and encouraging response. We also have specialized capabilities to reach small and mid-size businesses, as well as enterprise level organizations.
Web Target gathers data from the online activity of millions of users on Penton websites and across the open web to provide business insights and predictive sales buying intelligence. With Web Target, you’ll gain business intelligence and know when and where to engage prospects based on their online behavior.