The Strategic Insights Study is a custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of seasoned analysts use business intelligence as a means to drive confident marketing programs that align messaging, content and media channels. More Info
Ongoing eListening allows you to quantify your digital marketing effectiveness. Clients use Ongoing eListening to better understand brand sentiment, social media presence, competitors and more! More Info
Online Focus Groups
Online focus groups give you an affordable option to gain realtime qualitative feedback. More Info
Knowing your buyers is paramount. It sets a foundation for success. Leverage our team of accredited research experts to go-to-market knowing – not guessing. More Info
Using a combination of robust third-party tools and manual search performed by our experienced analysts, we helped health and wellness product company Twinlab discover business-critical data about their customer base, including how retailers find information about products, how brand sentiment about Twinlab is trending, and how consumers influence retailers’ purchasing decisions. The result was a comprehensive analysis of Twinlab’s share of voice and key competitive insights as well as recommendations for social engagement, content strategy, and campaign focus areas.
To help Microsoft and HP determine which scripting and automation tools are most commonly used, Penton invited participants from the Windows IT Pro audience to join a discussion led by Jeffery Hicks, a Microsoft PowerShell MVP and independent consultant, trainer, and author. Penton conducted three sessions using an online focus group platform that allowed the moderator and observers to engage with the participants via webcam technology. The result was a rich data set gathered on a tight timeline without incurring travels costs for participants or organizers.
Gain audience insights in real-time
Benefits of in-person session without physical constraints
Capture feedback and reaction to products, sites etc.
To help HP and Microsoft identify opportunities for convincing businesses to upgrade their soon-to-expire Windows XP machines, we conducted a large-scale study across Penton’s five market sectors. The results formed the foundation of an ongoing campaign to help businesses identify security threats and increased businesses costs of clinging to the Windows XP operating system. The program also provided guidelines and information about services to facilitate a quick, painless migration path.
Gain thought leadership
Conduct market & product testing
Learn industry insights
Are you a business marketer looking to better reach your buyers?